To build a business – ANY business – you need to build relationships with your customers and potential customers. One effective method to do this is through weekly, bi-weekly or monthly newsletters. Unlike the newsletters that big retailers send announcing the latest sales and specials, your newsletter should be more personal.
It should include:
- A personal message or greeting from you
- A picture of you
- An article providing value to your reader. This article can tie into why using your product or service would be beneficial to them, but ideally should not be a sales pitch.
- An offer of some type – a discount, free consultation, gift for referrals,etc.
- If possible have a testimonial or two from satisfied customers.
Good luck with building your business through this simple method! If you need someone to help you, let me know!